Biographies of Principals

Stuart Goldberg Ph.D., President
As President of Informed Marketing Services Inc. and its sister company Informed Sources Inc., Stu has been responsible for database building/lead generation programs, strategic consulting, survey design and implementation, and overall marketing consulting. Since 1991, Stu has been working with some of the largest marketers in the country to integrate their database and other marketing efforts. He is one of the country's foremost experts in Target Marketing Optimization. During the previous seven years, Stu was on the agency side at DDB Needham Worldwide, a division of Omnicom Group. There, he established a strategic consulting group called Marketing Decision Systems. MDS regularly guided clients in new ways to enhance their business. As Director of Marketing Decision Systems, Stu was charged with directing all quantitative and complex research carried out by the agency. New product introductions, concept testing, and all other aspects of research were under his direction. Stu has also held several other advertising agency positions at DDB Needham and before that at Leber Katz Partners. He came to the marketing arena after seven years as a professor at Columbia University and Queens College, before which he completed a Ph.D. in psychology and neurophysiology.

Bob Kasper, V.P. Marketing and Sales
Along with Stu Goldberg, Bob started the company in April 1991. As V.P. Marketing, Bob is responsible for executing and overseeing marketing research and telemarketing programs. He has personally trained many hundreds of telephone interviewers and sales representatives, designs and implements quality control programs, and is amongst the foremost experts in productivity optimization. When compared to other companies, Bob's programs are usually 300% as productive. In a typical month, he accomplishes HUNDREDS OF THOUSANDS of telephone surveys on behalf of Blue Chip clients such as Beneficial, The House of Seagram and others. His experience with cellular phone programs is unmatched by anyone in the industry. Prior to starting Informed Sources Inc., Bob was Supervisor of Marketing Decision Systems at DDB Needham, where he had been for five years. As MDS Supervisor, he lead many important research projects for clients such as Michelin, GTE, NEC, Volkswagen, Johnson and Johnson, Bristol Meyers, Campbell Soup Company, Amtrak, etc… Bob is an expert in marketing research, statistical analysis and database management. He participated in the Special Achievement Master's Degree Program at Boston University, where he accomplished a Master's Degree, Bachelor's Degree, and considerable Ph.D. work in Economics/Econometric Modeling, all in four years.